Today brings me to the second most important marketing message to capitalize on while marketing in today’s cluttered and busy world.
Second Takeaway: “Tell Stories With Your Marketing!”
Pew Research has showed 56% of American adults use a smartphone, 34% own a tablet, and 65% own a laptop computer. This research shows marketers that consumers are being hit with marketing messages across multiple screens whether on-the-go or inside their own home.
It is tough to break through the clutter, but not impossible. In order to get in front of consumer’s eyes long enough to catch the quick attention span, marketers must tell a compelling story with their message.
A few tips to remember while focusing on storytelling:
- Social networks are no longer distribution hubs – they are platforms for brands to tell their personal stories and interact with consumers about the stories being told.
- “Respect the room you are telling stories in” – in other words, every digital platform is different; the tone of communication and level of intamacy varies across networks, as well as the types of marketing messages. Tell your story based on the room you are standing in, do not distribute identical content across all networks.
- Remember, consumers are emotion and psychology driven – tell stories that touch their sensitive spots and trigger their emotions. Use the “give, give, give… ask” method by providing stories that push your customer’s buttons and make them feel “warm and fuzzy” before ever asking for any benefit to the brand.
- Good content and stories distribute themselves – pay for the creative idea to give value to your customers through stories.
Keep these tips top of mind while creating and sharing stories to keep your consumers engaged.
Here’s To Keeping Life Digital & Fun,
Laura
it's a real digi life 
It is so important for companies to reach out to consumers digitally. But just sending out advertising isn’t enough. As consumers, we have learned to simply ignore the overpowering amount of advertising we receive. Brands have to connect personally and do so with digital customers as well. Here are five ways Empathica.com offers for connecting with digital customers:
1. Embrace the customer’s voice and message.
2. Understand the customer’s motivation to buy.
3. Engage customers 24/7.
4. Be open in the digital world.
5. Provide a good customer experience.